Junglee Games Story : How they achieve Unicorn status with 20 Mn Users - dennytheept

Thanks to cheap net plans and budget-friendly Smartphone options out there, people are very much addicted to online gaming these days. However, the situation was non the same just a X back.

Back in 2020, online gaming was far from being common in the Indian food market, however, several gaming startups saw the potential difference of the industry in the all but future and got connected the bandwagon.

Ankush Gera is an Indian enterpriser who realized the huge potential for online play in India and joined the race in 2020 with his startup, Junglee Games . Within just seven years since inception, the ship's company now operates in 7 countries and has over 20 million users.

According to Gera, the fellowship has matured a lot over these years by up operational efficiency, hiring a good team, and laying the groundwork for future scaling.

And the strategies look to bear paid off for the accompany. Despite entering the competition late and having a limited budget, the company has managed to snap a sizeable portion of the market so far. The party claims a year-on-year growth 'tween 80 percent and 100 percent and expects to generate over $600 million As revenue in the phase of entry fees along its gaming platform. Aside the end of FY-19, the company expects to have some 50 zillion active users happening its platform.

The idea and foundation of Junglee Games began in San Francisco, where Ankush Gera has been living for about 25 years. Before dive into the world of online gaming, Gera had also started a integer advertising keep company called "Monsoon" fashio back in 2001. Monsoon is a pioneer in helping brands to launch their own transportable-focused skilled and have many well-established and global companies as its clientele, including H.P., Zazzle, Yammer, and several other companies including ones that are listed inside the Fortune 100.

Instead of pursuing the then-touristed business ideas of SaaS business, eCommerce, or travel, Gera decided to start an online gaming company mainly because of his own passion.

As an eager gamer, Ankush Gera loved playing offline games such every bit sports tournaments, poker, and rummy to challenge his heed during college days. In the 2000s, online gambling was on its room to mass popularity and after marketing slay his first startup Monsoon, Gera couldn't reject following his lovemaking for games.

Junglee Games entered India in August 2020 after going through the initial pilot launch in San Francisco. However, at the meter online gaming platforms weren't by rights regulated in Republic of India, thus giving acclivity to the debate of whether such platforms were another mode of online gambling.

And then came a reigning from the Supreme Court of India in 2020 that legalized skill-based real money gaming in India. In accomplishment-based gaming, the outcome of the game is dependent upon the physical and mental abilities of the histrion rather than sheer luck. To allow fair operation of acquirement-based gaming platforms, the Supreme Court of the United States also laid down pat pellucid guidelines on how such companies are to constitute operated.

The ruling gave Junglee Games clarity on its goals and then far the company has successfully released 4 skill-founded games: Junglee TeenPatti, Howzat Fantasy, Eatme.io, and Junglee Rummy .

The mobile gaming industry is currently dominated by online-based games and Junglee Games is fighting a rough battle in the space with early gaming giants that has millions of dollars in funding and double or thrice the team size.

Despite all the same beingness a seed-funded company with a workforce of 200 employees, what allows Junglee Games to stay happening pass of the competition is its business scheme. The company focuses happening converting potential customers into profitable users of the platform so making sure to retain the customers by offering them services they care. Moreover, instead of running expensive marketing campaigns, Junglee Games have been partnering with growth hacking companies to ensure maximum customer satisfaction.

Gera makes sure that the primary focus of the company is not just their customers, only their own employees also. To achieve level bes employee involvement and satisfaction, the company incorporates an open work cultivation where any employee can apportion their ideas. If the ideas are supported with pertinent information, then IT is put up to test thus allowing the employees to bring to the innovation and ontogeny of the company.

Despite all the achievements, it is not going to be a graceful sail for Junglee Games in the future. Nowadays recovered-effected and global companies are entering the online gaming sphere and are investing heavily to innovate single industries such as education direct gamification. The focus of Junglee Games vibratory ahead will be to maintain a sustainable and profitable online play platform.

With over 300 startups already establishing the front in the gaming space, Gera is also evocative that the industry can bring overcrowded in the future and so the idea of integration is inevitable in the prospicient run. As he says, "The gaming distance now is to a greater extent like an iceberg and Junglee Games is reasonable at the tip of it".